Bus Designs

I really like these designs that I created they focus very much on colour and type.
I thought about spelling out St.Ives letter by letter on each different bus. Inside the letter will show factual information about St.Ives, but then the downside of this was that people might not understand the message.
So I have looked at different ways of how I could display the information, for example: a heart shape and a magnifying glass. I have included the important information about St.Ives in the objects.

Getting feedback on this I found that with a bus advertisement people will only be able to see the bus for a few seconds so the impact and message is the main key to this. So I need to focus on an image based advert and getting the main information across without using to much typography.